Create an Online Presence
In our world, we look up most things online before we “try them on” in person. Restaurants, stores, churches. The idea is to create some place on the web where people can look you up before meeting with you. Or where your friends can send their friends to learn more about you.
Update your Give Profile
A simple way to create an online presence is to set up (and keep up) your profile on the Cru give site. Go here on the staff web for instructions on how to change it.
Create a Website or a Blog
- A Website: a set of interconnected web pages, usually including a homepage, generally located on the same server, and prepared and maintained as a collection of information by a person, group, or organization.
- A Blog: A Web site on which an individual or group of users record opinions, information, etc. on a regular basis.
The difference between the two? The regular basis part! Remember, you probably didn’t come on staff to become a blogger. Keeping up with a blog can take a lot of work. Unless you really feel like you have a message to communicate or lots of stories to tell, the work you will put into a blog is probably not worth the amount of people who will connect with your blog. All you really need is a digital presence that gives you credibility and allows people to easily look you up online.
To build a website and/or a blog, use something SIMPLE and FREE. Cru has created an MPD Site template powered by WordPress, but hosted by Cru (this way you can make it private and password protected if you desire). Go to GCX.org, sign in with your relay account and then go to site creator to get started. They even have an MPD site theme built for you! Here is a 15 minute mini-seminar showing you how to build your MPD Site on GCX. Another idea is to ask a web savvy friend to build one for you.
Once you have your site set up, feel free to plagiarize as much content and set up from my site as you would like. On your site, you will want to put your basic story, your vision for your ministry, how to give, how to connect you with others, how to join your mailing list. Even if that is all you have, it is fabulous for sending people to when asking them to meet. They get a good sense of who you are, what you do.
A Note on Branding
On a Cru branding note, please remember that you are the face of Cru. Please do your best to create a Cru web presence that is as close to our branding as you can. Use pictures that are optimistic and capture a moment rather than being staged. Use the Screen colors (#Hex on WordPress) from the picture below if you are going to customize your colors. And our screen fonts are Arial Regular, Arial Bold and TIMES NEW ROMAN REGULAR (ALL CAPITAL LETTERS). Check out the staff site for the style guide, to download logos and fonts, etc.