Why Use Mail Chimp?
Over the years, many of my ministry partners have asked me to email them my prayer letters. They don’t want me to spend the money on the mailing. Should I or shouldn’t I? After all, they are requesting it and it will save me money! But the real question is, will they actually read it?
The point of a prayerletter is to connect your ministry partners to what is going on in your ministry and giving them specific ways to continue partnering with you in prayer. I am a digital person. I LIVE online! And yet, one day I realized that I hadn’t opened 6 months worth of email prayer letters from two staff members I support, who are also very close friends. It made me think, if I am not reading them, who is?!? And yet in todays digital age, email is a staple in our life. Inevitably, you will come to the crossroads again on emailing your prayerletter. Some people DO read them there. There can be great advantages – like two way conversations, linking to videos or student blogs, or including a link to the give site in an ask. So, here are a few guidelines when emailing your prayerletter.
It is really important to use an email service designed for sending out newsletter emails. Very few people will actually open up an attachment and read it, though they have great intentions of doing so. And other solutions can make it look nice in your email, but clog up people’s inbox because the email size is huge. We think Mail Chimp is a great solution. Mail Chimp is free, you can track who reads your emails, and it looks great! MPDx also syncs with Mail Chimp, so you only have to manage your email prayer letter list in one place.
Here is a great post on how to get started with Mailchimp: Getting Started with Mailchimp (This is a good overview of Mailchimp with beginner tips written by Sus).
The support videos at mailchimp.com are also very helpful:
When you design your templates, please make sure and keep our branding in mind. Here are some templates to get you started. Follow these steps or watch the video below to use them.
- Click on the picture of the template you want. (You need to be signed into Google with a Cru account).
- Download the document.
- Go to mailchimp–> My Templates.
- Choose Import a Template.
- Browse and choose the document you just downloaded.